Google Ads Checklist 2023: Your Daily, Weekly, Monthly, and Quarter Routine + PDF

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Hello everyone!
First of all, this is NOT a Google Ads optimization checklist to create a Google Ads Account.

This is NOT a checklist to create Google Ads campaigns or ad groups.

This is NOT an optimization checklist to create Ads.
This is NOT a responsive search ads checklist.

This is a checklist to optimize Google Ads campaigns; to know WHAT and WHEN to check things in your Google ads account.

Who is this Google Ads Optimization Checklist for?

It is for anyone that has a Google Ads Account running, and with a few fixes for any ppc campaigns.

What if I am a beginner?

You will use it for sure

What if I am a mega-pro?

You will check for yourself what and when I check things in my Google Ads accounts.

Tip

If you are spending money in Google Ads you may find here the best credit card to gain Cashback and rewards.

How to use this Google Ads Checklist?

First of all, check the spreadsheet and make a copy for yourself. Your google adwords optimization checklist:

Google Ads Checklist in Google Drive

Go to File – make a copy.

google ads checklist - make a copy

Open the Google Ads Checklist and you will see 4 tabs:

  • 1-3 Daily Tasks
  • Weekly Tasks
  • Monthly Tasks
  • Quarter Tasks

1-3 Days Tasks Tab

The purpose of this Tab is to Audit your search terms.

  • Look for extra negative keywords and relevant keywords as long-tail opportunities.

Weekly Tasks Tab

On a weekly basis, you will check the performance of your google ads account.

Keyword Search Review in your Ad Groups

  • Identify keywords that are not performing well.
  • Review match types (broad match keywords, exact match, ..)
  • Check Keyword status (limited,…) in your ad groups.

Ad Review

  • Identify Ads with poor performance by conversion rate
  • Identify Ads with poor performance by low-quality score
  • Identify Ads with poor performance by low CTR
  • Review Ad Strength: Add or update until we get a Good or Excellent score
  • Check limited ads.
  • Check disapproved ads.

Audience & Demographic Targeting of your Google Ads campaigns

  • Review new potential new audiences to add

Budget pacing checks (Google Ads Campaign Level)

  • Check how your daily budget is being spent.

Recommendations Tab of your Google Ads Account

  • Review system-generated recommendations

Monthly Tasks Tab

On a monthly basis, you go deep into your performance

  • Review match types(exact match, broad match keywords..) in your ad groups.
  • Auction Insights Report (Ad group level)
  • Complete Ad Copy Split Testing
  • Landing Page Review
  • Ad Extensions Check & Google Ads Account Recommendations
  • Quality Score (keywords & ads)
  • Google Analytics checks to review bounce rate and average session time
  • Check all conversion actions are working
  • Identity searches from non-targeted locations (and exclude locations) (Google Ads Campaign level)
  • Payment & Account budgets (Google Ads Account level)

Quarterly Tasks Tab

With enough data you can check this:

  • Search for possible bid optimizations in your search ads to improve performance
    • Hour of the day / Day of the week
    • Demographics by: age, gender, income, location
    • Review location performance and add bid optimizations (if required)
  • Check your Google Ads Campaign Goal Settings
Tip

If you are spending money in Google Ads you may find here the best credit card to gain Cashback and rewards.

5 PRO Tips for your Google Ads Optimization Checklist

  1. I have 1 Google Ads Checklist per Google Ads Account.
  2. As default, when I start my Google Ads campaigns I check the first tab daily for the first week.
  3. After the first week, I check it for 2-3 days, it depends on how big is the Google Ads Account.
  4. When I check anything I mark it in the tab with the date
  5. I create a note for anything unusual or to keep track of

For any questions, just feel free to email me!

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