CopyWriting

From Theory to Practice: 8 Steps to Perfectly Use Copywriting Frameworks + Examples

copywriting frameworks

Hey there, fellow wordsmiths and aspiring copywriting rockstars! Are you tired of staring blankly at a white screen, struggling to come up with the perfect words to sell your product or service? Do you find yourself aimlessly scrolling through social media, envying the clever and catchy ads that seem to effortlessly convert viewers into customers? […]

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AIDCA Copywriting. More Conversions than AIDA? + Examples

AIDCA Copywriting Formula

Hey there, friend! So you want to know about AIDCA copywriting? Well, let me tell you, this copywriting framework is the bee’s knees! Basically, AIDCA is all about grabbing your audience’s attention, building interest, creating desire, convincing them that your product or service is the best thing since sliced bread, and then getting them to

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PAS Framework. How to Use it Properly + Good &Bad Examples

PAS Framework

Hi! Have you heard of the PAS framework in copywriting? It stands for Problem-Agitate-Solution and is a technique many copywriters use to create compelling content. You start by highlighting a problem, then agitate it, and finally, present a solution. Think of it like this: You’re talking to a friend who’s feeling frustrated because they can’t

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