Stay Ahead of the Competition: The 6 Best SERP Tracking Tools for SEO Success [2023]

Search Engine Optimization (SEO) is an essential aspect of digital marketing, and keeping track of your website’s performance on Search Engine Results Pages (SERP) is crucial.

Tracking your website’s SERP ranking is an effective way of measuring the success of your SEO strategy.

In this post, we will discuss the best free and paid SERP tracking tools available in the market for people with a basic to a medium understanding of SEO.

If you are a PRO user, I am afraid this post is not for you.

Best Free SERP Tracking Tools

Pros:

Free: Google Search Console is completely free, which makes it accessible for small businesses and individuals with limited budgets.

Data accuracy: The data provided by Google Search Console is highly accurate since it’s obtained directly from Google.

Performance insights: Google Search Console provides valuable insights into your website’s organic search traffic, top-performing keywords, and click-through rates (CTR).

Indexing alerts: Google Search Console alerts you to any indexing issues, penalties, or security concerns that may affect your website’s ranking.

Mobile-friendly testing: Google Search Console offers a mobile-friendly testing tool that helps you identify and fix issues related to your website’s mobile responsiveness.

Cons:

Limited by keyword rank data: Google Search Console only provides data on keywords that your website is already ranking for, which means it doesn’t offer a complete view of your website’s overall keyword performance.

Delayed data updates: The data provided by Google Search Console may not always be up-to-date, and there can be a delay of up to two days in the data updates.

Limited to Google: Google Search Console only tracks your website’s performance on Google SERP and doesn’t provide data for other search engines like Bing or Yahoo.

Learning curve: Google Search Console can be overwhelming for beginners, and it may take some time to learn how to use it effectively.

Limited customization: Google Search Console has limited customization options, which means you may not be able to tailor the data and reports to your specific needs.

Overall, Google Search Console is an essential tool for website owners who want to improve their website’s ranking on Google SERP. While it has some limitations, its accuracy, performance insights, and free access make it an excellent starting point for any SEO strategy.

Pros:

Affordable: Serprobot offers affordable pricing plans, making them accessible for small businesses and individuals.

Customizable reports: Serprobot provides customizable reports, allowing you to tailor the data to your specific needs.

Multiple search engines: Serprobot tracks your website’s keyword rankings on Google, Bing, and Yahoo search engines, giving you a comprehensive view of your website’s overall search engine performance.

Daily updates: Serprobot updates your keyword rankings daily, providing up-to-date data on your website’s search engine performance.

User-friendly interface: Serprobot has a user-friendly interface, making it easy to use and navigate for beginners.

Cons:

Limited features: Serprobot lacks some of the advanced features offered by other SERP tracking software, such as competitor analysis and keyword research.

Limited keyword tracking: Serprobot’s basic plan only allows you to track up to 50 keywords, which may not be sufficient for larger websites.

Limited search engine support: While Serprobot supports multiple search engines, it doesn’t support all search engines, such as Baidu or Yandex.

Limited integrations: Serprobot has limited integrations with other tools and platforms, which may limit its usability for some users.

Customer support: Serprobot’s customer support may not be as responsive or helpful as other SERP tracking tools.

Overall, Serprobot is a good option for website owners and marketers who want to track their website’s keyword rankings on multiple search engines without breaking the bank. While it may lack some advanced features, its affordability, daily updates, and user-friendly interface make it a good starting point for small businesses and individuals.

Pros:

Free: SEO Tools Center is completely free to use, which makes it accessible for small businesses and individuals with limited budgets.

Wide range of tools: SEO Tools Center offers a wide range of SEO tools, from keyword research to backlink analysis, making it a comprehensive platform for website optimization.

User-friendly interface: SEO Tools Center has a user-friendly interface, making it easy to use and navigate for beginners.

No downloads or installations required: All the tools on SEO Tools Center are web-based, which means you don’t have to download or install any software to use them.

No registration required: You don’t have to register or provide any personal information to use the tools on SEO Tools Center.

Cons:

Limited functionality: While SEO Tools Center offers a wide range of tools, their functionality is limited compared to paid SEO tools.

Limited customization: SEO Tools Center doesn’t offer much customization for its reports, which means you may not be able to tailor the data to your specific needs.

Limited data accuracy: The data provided by SEO Tools Center may not be as accurate as paid SEO tools, as it’s obtained from third-party sources.

Limited support: SEO Tools Center doesn’t offer customer support or assistance, which means you may have to rely on online forums or tutorials for help.

Limited updates: SEO Tools Center may not update its tools and features as frequently as paid SEO tools, which means you may miss out on new features and updates.

Overall, SEO Tools Center is a good option for small businesses and individuals who are just starting with SEO and don’t have the budget for paid tools. While it has some limitations, its wide range of tools, user-friendly interface, and free access make it a valuable resource for website optimization.

Best Paid SERP Tracking Tools

Pros:

1. Accurate data: Ahrefs provides accurate and up-to-date data on your website’s keyword rankings, which is essential for making informed decisions.
2. Comprehensive view: Ahrefs tracks your website’s keyword rankings on Google, giving you a comprehensive view of your website’s overall search engine performance.
3. Advanced features: Ahrefs offers advanced features, such as competitor analysis and keyword research, which can help you optimize your website and stay ahead of the competition.
4. User-friendly interface: Ahrefs has a user-friendly interface that makes it easy to use and navigate, even for beginners.
5. Excellent customer support: Ahrefs offers excellent customer support through live chat, email, and phone, which is essential for getting help when you need it.

Cons:

1. Expensive: Ahrefs is relatively expensive compared to other SERP checker tools, which may make it unaffordable for small businesses and individuals.
2. Limited integrations: Ahrefs has limited integrations with other tools and platforms, which may limit its usability for some users.
3. Limited keyword tracking: Ahrefs’ basic plan only allows you to track up to 500 keywords, which may not be sufficient for larger websites.
4. Slow updates: Ahrefs updates your keyword rankings weekly, which may not be sufficient for some users who require more frequent updates.
5. Limited search engine support: Ahrefs only tracks your website’s keyword rankings on Google, which means you may have to use other tools to track your website’s performance on other search engines.

Overall, Ahrefs is an excellent option for website owners and marketers who require accurate and comprehensive data on their website’s search engine performance. While it may be expensive and have some limitations, its advanced features, user-friendly interface, and excellent customer support make it a valuable investment for businesses that rely heavily on SEO.

Pros:

1. Accurate data: SEMrush provides accurate and up-to-date data on your website’s keyword rankings, which is essential for making informed decisions.
2. Comprehensive view: SEMrush tracks your website’s keyword rankings on Google, giving you a comprehensive view of your website’s overall search engine performance.
3. Advanced features: SEMrush offers advanced features, such as competitor analysis and keyword research, which can help you optimize your website and stay ahead of the competition.
4. User-friendly interface: SEMrush has a user-friendly interface that makes it easy to use and navigate, even for beginners.
5. Excellent customer support: SEMrush offers excellent customer support through live chat, email, and phone, which is essential for getting help when you need it.

Cons:

1. Expensive: SEMrush is relatively expensive compared to other rank tracker tools, which may make it unaffordable for small businesses and individuals.
2. Limited integrations: SEMrush has limited integrations with other tools and platforms, which may limit its usability for some users.
3. Limited keyword tracking: SEMrush’s basic plan only allows you to track up to 500 keywords, which may not be sufficient for larger websites.
4. Slow updates: SEMrush updates your keyword rankings weekly, which may not be sufficient for some users who require more frequent updates.
5. Limited search engine support: SEMrush only tracks your website’s keyword rankings on Google, which means you may have to use other tools to track your website’s performance on other search engines.

Overall, SEMrush is an excellent option for website owners and marketers who require accurate and comprehensive data on their website’s search engine performance. While it may be expensive and have some limitations, its advanced features, user-friendly interface, and excellent customer support make it a valuable investment for businesses that rely heavily on SEO.

Pros:

1. Affordable: Mangools is relatively affordable compared to other SERP tracking tools, making it an attractive option for small businesses and individuals.
2. Easy to use: Mangools has a simple and easy-to-use interface that makes it ideal for beginners who are just getting started with SEO.
3. Comprehensive view: Mangools tracks your website’s keyword rankings on Google, giving you a comprehensive view of your website’s overall search engine performance.
4. Advanced features: Mangools offers advanced features, such as keyword research and competitor analysis, which can help you optimize your website and stay ahead of the competition.
5. Good customer support: Mangools offers good customer support through email, which is essential for getting help when you need it.

Cons:

1. Limited integrations: Mangools has limited integrations with other tools and platforms, which may limit its usability for some users.
2. Limited keyword tracking: Mangools’ basic plan only allows you to track up to 200 keywords, which may not be sufficient for larger websites.
3. Limited search engine support: Mangools only tracks your website’s keyword rankings on Google, which means you may have to use other tools to track your website’s performance on other search engines.
4. Less accurate data: Some users have reported that Mangools’ data may not be as accurate as other rank tracker tools, which may be a concern for some users.
5. Limited historical data: Mangools does not provide historical data on your website’s keyword rankings, which may limit your ability to track trends over time.

Overall, Mangools is a good option for website owners and marketers who are looking for an affordable and easy-to-use rank tracker. While it may have some limitations, its advanced features and good customer support make it a valuable investment for businesses that want to improve their SEO performance.

What is a SERP rank tracker?

A SERP rank tracker is a tool used in SEO (Search Engine Optimization) that helps website owners and marketers monitor the position ranking of their website’s keywords on search engine results pages (SERPs). It allows you to track the ranking of specific keywords on search engines like Google, Bing, Yahoo, and others, giving you an idea of how your website is performing in terms of search engine visibility.

A SERP rank tracker tool typically works by allowing you to enter the keywords you want to track, along with the search engine and geographic location you want to track the rankings for. The SERP tracker tool then performs automated searches for those keywords at regular intervals (daily, weekly, or monthly), recording the ranking position of your website for each keyword. The tool then provides you with reports that show your website’s ranking positions over time, allowing you to identify trends and make informed decisions about your SEO strategy.

SERP rank tracking is an important part of SEO because it helps you identify which keywords are driving traffic to your website and which ones are not. By using rank tracking features to your keyword rankings, you can optimize your website content and make necessary changes to improve your ranking positions and ultimately increase your website’s visibility in search engine results pages.

Why is it important for SEO?

SERP rank tracking is important for SEO because it helps website owners and marketers monitor the performance of their website’s keywords on search engine results pages. Here are a few reasons why SERP and keyword rank tracking tool is crucial for SEO:

1. Identify keyword ranking trends:
   SERP rank tracking allows you to identify how your website’s ranking positions are changing over time. By analyzing these trends, you can determine whether your SEO efforts are having a positive or negative impact on your website’s search engine visibility.
2. Optimize website content:
   SERP rank tracking can help you identify which keywords are driving traffic to your website and which ones are not. By analyzing this data, you can optimize your website content and make necessary changes to improve your website’s ranking positions.
3. Monitor competitor performance:
   SERP rank tracking can help you monitor your competitors’ keyword rankings, allowing you to identify which keywords they are targeting and how well they are performing. This information can help you refine your own SEO strategy and stay ahead of the competition.
4. Measure SEO success:
   SERP rank tracking provides a measurable way to determine the success of your SEO efforts. By tracking your website’s keyword rankings over time, you can determine whether your SEO strategy is effective and make adjustments as needed.

In summary, SERP rank tracking is a critical component of SEO because it allows you to monitor the performance of your website’s keywords on search engine results pages, optimize your website content, monitor your competitors, and measure the success of your SEO efforts. By using SERP rank tracking tools, website owners and marketers can gain valuable insights into their website’s search engine visibility and take action to improve their search engine rankings and drive more traffic to their website.

What makes a good SERP?

A good SERP (Search Engine Results Page) is one that provides users with relevant, high-quality results that meet their search intent. Here are a few key factors that contribute to a good SERP:

1. Relevance:
   The search results should be relevant to the user’s search query. Search engines use complex algorithms to analyze the user’s search intent and provide results that are most likely to meet their needs.
2. Quality:
   The search results should be of high quality and provide valuable information to the user. This includes factors such as website authority, content quality, and user experience.
3. Variety:
   A good SERP should provide a variety of results to the user, including organic search results, paid search results, and other relevant content such as videos, images, and featured snippets.
4. User-friendly:
   The search results should be presented in a clear and organized way that is easy for users to navigate. This includes factors such as the use of headings, descriptions, and rich snippets to provide additional information about the search results.
5. Mobile-friendly:
   With the increasing use of mobile devices for search, a good SERP should be optimized for mobile devices and provide a seamless user experience across all devices.

In summary, a good SERP provides users with relevant, high-quality results that meet their search intent and are presented in a clear and user-friendly manner. Search engines are constantly updating their algorithms to provide the best possible search results, so it’s important for website owners and marketers to stay up-to-date on the latest SEO best practices to ensure their content appears in the best possible position on SERPs.

What are the two types of SERP?

There are two types of SERP (Search Engine Results Page):

1. Organic SERP:
   This is the traditional type of SERP that displays the organic search results based on the relevance of the content to the search query. Organic search results are those that are not influenced by paid advertising or other forms of promotion.
2. Paid SERP:
   This type of SERP displays paid search results that appear above or below the organic search results. Paid search results are those that are influenced by advertising and other forms of promotion, and advertisers pay to have their ads displayed when specific keywords are searched.

Both types of SERPs are important for website owners and marketers to consider when optimizing their content for search. Organic search results are valuable because they are based on the relevance of the content to the user’s search query, while paid search results can help businesses reach a wider audience and drive more traffic to their website through targeted advertising.

What is the best way to improve SERP ranking?

Improving SERP (Search Engine Results Page) ranking can be a complex and ongoing process, but here are some key strategies that can help:

1. Conduct keyword research:
   Research the keywords and phrases that your target audience is searching for and use them strategically throughout your website’s content, including in titles, headings, and meta descriptions.
2. Optimize your website:
   Ensure that your website is optimized for search engines by having a clear site structure, using descriptive URLs, and optimizing page speed and user experience.
3. Create high-quality content:
   Create content that is high-quality, informative, and relevant to your target audience. Use relevant keywords and provide value to your readers to encourage them to engage with your content.
4. Build high-quality backlinks:
   Build backlinks from reputable and authoritative websites in your industry or niche. This can help to increase your website’s authority and improve your search rankings.
5. Use social media:
   Use social media to promote your content and engage with your target audience. This can help to increase your website’s visibility and drive traffic to your site.
6. Monitor your performance:
   Monitor your website’s performance using tools such as Google Analytics and Google Search Console to track your search rankings, traffic, and other key metrics. Use this information to make data-driven decisions about how to optimize your website for search.

It’s important to note that improving SERP ranking is a continuous process, and it can take time to see results. However, by implementing these strategies and consistently monitoring your website’s performance, you can improve your search rankings over time and drive more traffic to your website.

What is Google Search Console?

Google Search Console is an SEO toolset that every website proprietor can use.

You can submit website maps to Google for crawling, measure the performance of your keywords, and see clickthrough rates in SERPs.

It also reflects where and what you have in your browser.

The app also helps to identify issues on websites such as crawls, speed pages, data privacy indexing, mobile user experience, and structured information.

Since this information is from Google then you can access that directly from the source.

You can also link with your Google Analytics.

How does Google Search Console work?

Google Search Console is a free tool provided by Google that helps website owners monitor and improve their website’s performance in Google search results. Here’s how it works:

1. Verification: To use Google Search Console, you need to verify that you own the website that you want to monitor. This can be done by adding a small piece of code to your website or by verifying ownership through your domain provider.
2. Data collection: Once you’ve verified your website, Google Search Console begins collecting data about your website’s performance in Google search results. This includes information about your website’s search rankings, click-through rates, impressions, and more.
3. Performance reports: Google Search Console provides a variety of performance reports that show you how your website is performing in search results. For example, you can see which search queries are driving traffic to your website, which pages on your website are ranking the highest, and which websites are linking to your website.
4. Optimization tools: Google Search Console also provides a variety of tools to help you optimize your website for search. For example, you can use the tool to identify and fix technical issues on your website that may be impacting your search rankings, submit sitemaps, and test structured data markup.
5. Communication: Finally, Google Search Console provides communication channels between Google and website owners. For example, if Google detects a problem with your website, it may notify you through Search Console. Additionally, if you have questions or concerns about your website’s performance in Google search results, you can use Search Console to communicate directly with Google.

Overall, Google Search Console is a powerful tool that can help website owners monitor and improve their website’s performance in Google search results. By using the data and optimization tools provided by Search Console, website owners can make data-driven decisions about how to optimize their website for search and drive more traffic to their website.

Conclusion

Tracking your website’s SERP ranking is crucial for measuring the success of your SEO strategy.

Fortunately, there are many free and paid SERP tracking tools available in the market that can help you achieve this.

Consider your budget, business goals, and level of expertise before choosing the best SERP tracking software for your needs.