Jon Spoelstra, el tipo que revolucionó el marketing deportivo en los 90, dio una charla a un grupo de dueños de equipos de baloncesto en España. Durante su presentación, sacó un billete de 100 pesetas y dijo: ¿Quién me da una moneda de 10 pesetas por este billete? Silencio total. Ni una mano. Los tipos […]
La lección de Jon Spoelstra: cuando ni 100 pesetas bastan para que la gente actúe Read More »
Y me ha dejado helado. Básicamente, reúnes a todos los proveedores por videollamada. Dices en voz alta el presupuesto más alto que has recibido. Y preguntas: “¿Alguien lo haría por menos?” A partir de ahí empieza el espectáculo. Todos bajando precios. Todos compitiendo por ver quién se arrastra más rápido. Y el que gana… es
Hoy he aprendido lo que es “negociar a la holandesa” Read More »
Durante años pensaba que todos los testimonios servían para lo mismo: decir que el producto es bueno. Hasta que me di cuenta de que en la teletienda hay dos tipos. 1️⃣ Los que venden el producto. “Me compré la freidora y en dos semanas bajé tres kilos. ¡Increíble!” 2️⃣ Los que venden al vendedor. “Si
Los dos tipos de testimonios que aprendí viendo teletienda Read More »
estimonio → Migas de pan → Cierre Ejemplo rápido: No hay que complicarse. Esta estructura es corta, clara y vende sin forzar.
Una estructura simple (y efectiva) para vender por email Read More »
Only buy after reading this. This isn’t just another course—this is a written deep dive into the 17 most frequently asked questions from my copywriting and sales audits. If you’re serious about making money, this course is for you. Get ready to elevate your sales game and reach the top sales tier. But be warned—this
17 Questions Every Salesperson Should Know Read More »
Every prospecting process must have, at least, these 3 phases A good message A good client A good closing What is a good message in a nutshell? The message is, properly speaking, what you send to your prospect. That text that makes them pay attention That thex that makes them nod mentally That text that
The 3 Phases that all brutally successful prospecting strategies share Read More »
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Email marketing is still one of the most effective ways to reach out to your customers and potential customers and that´s where EmailWritr comes into play. It’s a direct line to your audience, and you can personalize your messages so that they feel like they’re getting something special, just for them. Email marketing also allows
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