AIDCA Copywriting. More Conversions than AIDA? + Examples

Hey there, friend!

So you want to know about AIDCA copywriting?

Well, let me tell you, this copywriting framework is the bee’s knees!

Basically, AIDCA is all about grabbing your audience’s attention, building interest, creating desire, convincing them that your product or service is the best thing since sliced bread, and then getting them to take action.

It’s like AIDA on steroids – with an extra boost of persuasion power.

It’s like a five-step plan to world domination… or at least domination of the marketing game.

But seriously, if you’re looking to create copy that packs a punch, AIDCA is the way to go.

By following these five steps, you’ll be able to craft ads that not only grab your reader’s attention but also keep your audience engaged and motivated to take action.

So buckle up, my friend, and get ready to learn all about the AIDCA framework.

Because with this knowledge in your back pocket, you’ll be able to create copy that’s so persuasive, it’ll practically sell itself.

What does AIDCA Copywriting stand for?

AIDCA? What does AIDCA stand for?

Oh yeah, I know that like the back of my hand! It stands for Attention, Interest, Desire, Convince, and Action.

Basically, it’s a copywriting framework that’s all about grabbing your reader’s attention.

This can be done through various means such as a headline, an image, or a video.

Then generate interest.

You can do this by providing more information about your product or service and how it can benefit your target audience.

Turning that interest into a desire for your product.

This can be done by showing the reader or viewer how your product or service can meet their needs or solve their problems.

Convincing them it’s the best thing since sliced bread.

This can be done through customer testimonials, customer reviews, case studies, social proof, etc.

And then getting them to take action – like buying your product or signing up for your service; a call to action.


Ah, the classic debate of AIDCA vs AIDA copywriting formulas.

It’s like the eternal question of “which came first, the chicken or the egg?”

Let me break it down for you.

AIDA formula is like the OG of copywriting frameworks.

It’s been around for ages and it’s tried and true. If you’re writing a straightforward ad and just need to get your message across quickly, AIDA is your jam.

But if you really want to amp things up and get all fancy pants, then AIDCA is the way to go.

It’s like AIDA’s cooler, more sophisticated cousin who wears designer clothes and drinks fancy cocktails.

With AIDCA, you get all the benefits of AIDA, but with the added bonus of being able to really dive deep and connect with your audience on a personal level.

It’s like having a heart-to-heart conversation with your customers, except you’re doing it through words on a screen.

So basically, if you want to keep things simple and to the point, go with AIDA copywriting formula.

But if you’re feeling like a real copywriting superstar and want to take things to the next level, bust out the AIDCA copywriting formula and get ready to blow some minds.

How to Use AIDCA Properly?

Alright, so you want to know how to use AIDCA copywriting formula like a boss?

Well, it’s not as easy as just throwing the acronym around like confetti at a parade.

You’ve got to use it strategically, like a ninja with a katana.

Forget the katana, you won’t need it.

Just like a ninja.

First things first, you need to grab your target audience’s attention.

This is where you need to get creative and come up with something that’s going to make them stop scrolling and say “whoa, what’s this?”

Once you’ve got their attention, it’s time to reel them in with some juicy interest.

This is where you really start to showcase what you’ve got, what your product solves and what are your product benefits.

Next up, it’s all about creating desire.

You’ve got to make them feel like they absolutely need your product in their life like a plant needs water or a fish needs a bicycle.

But wait, there’s more!

Now it’s time to convince them that your product is the best.

This is where you really start to flex your copywriting muscles and showcase why your product is head and shoulders above the competition.

What do you have? money-back guarantees? social proof? customer testimonials?

build conviction! it can also be counter intuitive!

And finally, the moment we’ve all been waiting for – the action.

This is where you really seal the deal and get the potential customers to take that final step, whether it’s clicking that “buy” button or signing up for your service.

Use a strong call that makes sense.

So there you have it – the five steps to AIDCA copywriting formula success.

Best part you can use it everywhere, in your ad copy, in your online courses, in your blog post, your landing page, in your sales page…. in ANY business.

AIDCA Copywriting Formula Strong Points

  • It’s focused on the needs of your target audience.
  • It considers all aspects of the potential customer decision-making process.
  • It’s flexible and can be adapted to different types of products and services.
  • It’s results-oriented, so you can measure its effectiveness.

It’s not just about selling, but also about building relationships and trust with your potential customers.

AIDCA Copywriting Formula Weak Points

There are a few potential weak points to using the AIDCA copywriting formula.

First, it can be easy to get caught up in the details and lose sight of the bigger picture.

Second, if not used correctly, the AIDCA model can come across as pushy or sales-y.

Finally, it is important to remember that not every prospect will be ready to buy immediately, so it is important to have a follow-up plan in place.

It is also worth noting that the AIDA and AIDCA copywriting formulas have been around for quite some time and some experts feel that it is no longer relevant in today’s market.

However, others argue that with a few tweaks, the AIDCA model can still be an effective tool for conversion.

AIDCA Bad Examples

Let’s take a look at some examples of AIDCA copywriting gone wrong:

An online store that uses overly aggressive sales tactics, such as pop-up ads with flashing text that read “Buy Now or Miss Out!” and emails with subject lines like “Last Chance to Save!”

Customers may feel bombarded and turned off by these pushy tactics and bold statement, even if the product is actually high-quality.

A charity that uses guilt and fear to appeal to donors, with copy that says things like “If you don’t donate now, these poor children will suffer!”

While this approach may get some people to donate out of guilt, it can also feel manipulative and backfire by making donors feel resentful or distrustful of the organization.

A weight loss supplement company that makes exaggerated claims about the effectiveness of their product, using copy that promises “Lose 20 pounds in a week!” or “Say goodbye to your muffin top forever!”

If customers feel misled or disappointed by the results, the company risks damaging their reputation and losing future business.

AIDCA Good Examples

Dollar Shave Club’s viral marketing video uses humor and relatability to appeal to its target audience.

The Attention stage uses a funny, attention-grabbing video to capture the viewer’s attention.

The Interest stage highlights the problems with traditional razor blades and how Dollar Shave Club can solve them.

The Desire stage builds on the viewer’s desire for convenience, affordability, and a better shaving experience.

The Conviction stage establishes Dollar Shave Club as a trustworthy brand with a loyal customer base.

The Action stage encourages viewers to sign up for Dollar Shave Club.

Patagonia’s “Worn Wear” campaign, appeals to its environmentally conscious target audience.

The Attention stage uses powerful imagery and messaging to capture the viewer’s attention.

The Interest stage highlights the environmental impact of the fashion industry and how Patagonia is working to combat it.

The Desire stage builds on the viewer’s desire to make a positive impact on the planet.

The Conviction stage establishes Patagonia’s credibility as a leader in a sustainable fashion.

The Action stage encourages viewers to take action by purchasing Patagonia’s sustainable clothing or repairing their own Patagonia items rather than buying new ones.


So, what have we learned about AIDCA copywriting formula?

It’s like a recipe for cooking up some seriously effective marketing messages.

You start by grabbing your audience’s attention with something catchy, then you keep them interested with some juicy details.

Next, you make them desire your product or service like it’s a slice of pizza on a Friday night.

Add some conviction.

And finally, you hit them with a call to action so strong, they’ll feel like they’re missing out if they don’t take action.

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